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Asus Debuts the Eee Pad – Can it Top the iPad?
The tablet wars are heating up once again. At this week's Computex Technology Show, computer manufacturer Asustek debuted its device aimed to rival the iPad — the Asus Eee Pad. A big company with little brand recognition, Asus pioneered the netbook adopted by nearly every computer manufacturer. Given Asus' ability to see macro trends in tech, does the Eee Pad have a shot at going head-to-head with the iPad?
Set to debut in early 2011 in both 10 and 12-inch versions, the Eee Pad sports many impressive features that rival iPad is still not equipped with, including a video camera, a USB port, a separate keyboard docking station, and Flash support. The Eee Pad runs on Windows 7 OS, with a powerful Intel Core 2 Duo processor inside to give users a seamless multimedia experience. Like the iPad, the Eee Pad will also double as an e-reader. Asus chairman Jonney Shih told PCMag's Dan Costa the Eee Pad will appeal to both media and entertainment consumers as well as those in the business world. Running a complete OS will definitely give the Eee Pad an edge in the enterprise market, an area where the iPad is lacking.
Even with all of these features, will it be enough to take down the iPad? Asus only ranks fifth in terms of PC market share and shipment, with 5.5 percent market share – 13 percent behind leader HP. Although Asus can boast about creating the netbook, even that product isn't doing well compared to models by HP, Dell, and Acer – currently the top three netbook manufacturers. Still, Asus could charge ahead by appealing to consumers with a preference for a PC operating system. Now that the HP Slate is scheduled to run on Palm's WebOS instead of Windows 7, Asus may become the only provider to run a desktop OS on a tablet device.
How is the Eee Pad news fairing with the public so far? While many commenters are questioning the use of a Windows OS, the feedback is mostly favorable. One PC World commenter wrote, "Personally, I like the idea of a tablet running the software I use on my PC," and many comments on other articles expressed a similar sentiment.
To read more about the Asus Eee Pad, visit Sparxoo.com.
About the Author
Sparxoo is a business blog that inspires breakthrough by tomorrow's leaders. We are a strategy consulting firm with a pulse on marketing, branding, and development.
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